Target Market and Target Audience

I am pretty sure that you are in this business to create and deliver value, and make money — there’s nothing wrong with this. That’s the bottom line of all business. The good news is, you can do it all. Your remarkable articles and products don’t have to remain like a beauty queen (or king) in a cave — with no paparazzi, no cameras, no lights, no action, no fame. Continue reading this and I promise even if they remain in that cave, you will learn how to get traffic from a target audience you deserve, even if they are bats. Knowing how to effectively leverage your target market and target audience can make all the difference in achieving success.

target market target audience

Target Market Vs Target Audience: Knowing the Difference Can Be the Key to Your Success

In a previous post, How to be Successful in Affiliate Marketing, we talked a bit about target markets and how they differ from niche-markets. Well, in the same way, there’s a difference between a target market and a target audience. Surprised? Understanding this will help you to properly focus all your efforts where they are needed most.

It can also help refine and establish you as an authority in your niche and will be instrumental in how quickly you reach success.  In the end, you might discover you are better suited for, or better at reaching a particular audience within a target market.

What Is a Target Market?

  • A target market is a group of people you deliver products to. It’s a segment of a market defined by needs, behavior, ethnicity, commonalities having a distinct interest in a specific product or service.

A company will aim its marketing efforts here… e.g. a company manufacturing organic hair care products for (x) women.  * Replace “x” with any variable e.g. tall, short, orange.

Product Target Market
organic hair care products X women

 

What Is a Target Audience?

  • A target audience is an audience within a target market but who are specially targeted for certain factors, like; a unique feature or need that separates them from the others in the target market. For this reason, they are positioned and ready to buy.
Product Target Audience
organic hair care products for X women with curly hair

 

(X) women with curly hair now become the target-audience inside the target-market organic hair care products for women. This is done to appeal to and satisfy a specific segment (target audience) of the target market. Your marketing efforts can now be specifically geared to this audience — especially if research shows they spend a lot on products.

*After determining which aspect of a target market is spending more, you can run a successful niche-based business to serve this waiting audience.

how to target a audience

A Marketing Strategy That Sets You Apart

Successful Publishers, Marketers, and Advertisers use a more targeted approach when marketing products. After the tests results begin to roll in, they focus all their marketing efforts on this unique area for maximum ROI.

Ultimately, they aim for a target audience within a target market. They know that a targeted audience is more likely to purchase a product.

From the above, it’s safe to conclude that there can be a range of audiences in a given target market. This can help you to refine your focus when planning content-style and product-promotion for maximum results.

There is also another opportunity here to take advantage of. You can use this data to broaden your reach into several audiences within the same target market. Do this by matching each audience to its unique product demand.

As a niche-based business, you could specialize in offering your target audience, reviews; reports; recommendations; products and services — to capitalize on their potential spending power.

marketing to target audience

Conclusion

Your website may be exposed to 4 billion potential internet users on the World Wide Web but you certainly don’t need to waste time targeting all of them to become a success. Less is more.

You only need to reach your target audience and guess whatthey are trying to reach you too. That’s what search engines allow them to do — so your job is to work your SEO butt off by trying to meet them halfway. You can relax later.

Oh, and the good news is most of the hard work is done upfront but it can be lots of fun, once it’s done right. Stop trying to be too broad in your market. Focus on your target audience. They are ready to buy.

Remember to tap into other audiences which show signs of conversion. This is sure to extend your reach as you scale your business up.

Please see this related article here —  The A To Z Guide To Find Your Target Audience Online

 

To Your Amazing Future,

Sheryl

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